Master's level course at ISG Lille, renewed for 2026–2027. PhD (Université de Lille), 2 peer-reviewed publications in Industrial Marketing Management. Production AI systems running since 2019 — for institutions looking for a practitioner who also publishes.
Master's level, in-person, taught in French. 60+ hours delivered. Students work with Apache Spark on real distributed datasets — sessions are structured around the same architecture decisions made on live client engagements, not textbook examples.
I teach from production systems. Every session is built around decisions made on live client work — students see not just how a tool operates, but why a specific architecture was chosen, where it breaks at scale, and how to fix it. The goal is that someone leaving the module can apply what they learned from day one.
Semester or trimester, in-person or hybrid
1 to 3 days, suited to executive education and MBA programmes
Single session, practitioner perspective
All formats delivered in both languages
IÉSEG / Université de Lille / EDSESAM. Thesis: Essays on Retention Modeling for B2B maintenance contracts. Industrial collaboration with Enfocus.
Authored papers presented at international operations research conferences (2021–2022).
Industrial Marketing Management, 2024
Co-authored research demonstrating how software usage data improves churn prediction accuracy for B2B providers.
Read publicationIndustrial Marketing Management, 2024
Introduces B2B-ARM: a framework that translates churn prediction into concrete retention actions for sales and CS teams.
Read publicationIf you are looking for a practitioner-researcher to design or deliver a module in AI, data science, or business analytics — get in touch.
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